Enrich HubSpot Records Automatically
DataMerge pushes enriched company and contact data directly into HubSpot the moment you run an enrichment. Native integration, no code, no sync to maintain.
Get 20 Free CreditsHow the Native Integration Works
The HubSpot integration is built into DataMerge. No third-party connectors, no middleware. Set it up once in the app and enriched data flows to HubSpot automatically.
- Open the DataMerge app and go to Integrations
- Click Connect HubSpot and authorize your HubSpot account
- Optionally set HubSpot as your default integration so every enrichment pushes automatically
- Run an enrichment (in the app or via API) and data appears in HubSpot
When using the API, you can explicitly request the HubSpot push by including the integrations field. If HubSpot is your default integration, the push happens automatically even without the field.
What Data Lands in HubSpot
DataMerge enriches both company and contact records. Here is what gets pushed:
Company data
- Legal name (the registered entity name)
- Display name (the brand or trading name)
- Industry and sub-industry
- Employee count and revenue range
- Full address, city, country
- Hierarchy data: parent company, ultimate parent, subsidiary relationships
Contact data
- Validated email addresses
- Mobile phone numbers
- Job title and seniority level
- Department
Why Legal Name Matters in HubSpot
CRM deduplication is one of the biggest data quality challenges in HubSpot. Without a standardized legal name, you end up with "Google", "Google LLC", "Google Inc.", and "Alphabet" all as separate company records. Your reps work different deals at the same company without knowing it.
DataMerge returns both the legal name (the registered entity) and the display name (the brand name people recognize). Use the legal name as your deduplication key and the display name for outreach personalization. One lookup, two problems solved.
This is especially valuable for RevOps teams managing data hygiene across large HubSpot instances.
API Example
Push enriched data to HubSpot programmatically by including the integrations array in your request:
curl -X POST https://api.datamerge.ai/v1/company/enrich \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"domain": "stripe.com",
"integrations": ["hubspot"]
}'The enrichment runs, and the result is pushed to HubSpot in the same request. No second API call, no webhook, no delay.
Frequently Asked Questions
Does DataMerge have a native HubSpot integration?
Yes. DataMerge integrates natively with HubSpot. Connect your HubSpot account in the DataMerge app under Integrations, and enriched data is pushed automatically whenever you run an enrichment.
What data gets pushed to HubSpot?
Company enrichments push legal name, display name, industry, employee count, address, country, hierarchy data (parent company, ultimate parent), and more. Contact enrichments push validated email addresses, mobile numbers, job title, and seniority.
Can I push to HubSpot via API?
Yes. Include "integrations": ["hubspot"] in your API request body. The enriched data will be pushed to HubSpot as part of the same request. You can also set HubSpot as your default integration so it pushes automatically without the field.
Does it push automatically or do I have to trigger it?
Both options are available. If you set HubSpot as your default integration in the app, every enrichment pushes automatically. Otherwise, include the integrations field in your API request or select HubSpot when running enrichments in the app.
