The Right Data for Every Part of the Deal
Display name for outreach. Legal name for contracts. Full address for invoices. All three from a single domain lookup.
Get 20 Free CreditsWarm Up Your Cold Outreach
Most enrichment tools give you one company name field. Sometimes it's "Stripe, Inc." Sometimes it's "Stripe." You never know which format you'll get, and your email templates break.
DataMerge returns two fields for every company: a display name (the brand name people recognize) and a legal name (the registered entity). Use the display name in your subject lines and opening sentences. Use the legal name when you send the contract.
This isn't cosmetic. Emails that address "Amazon" instead of "Amazon.com, Inc." feel human. Contracts that reference the correct legal entity don't get bounced by procurement.
Find Subsidiaries of Your Best Customers
You already have a deal with a Fortune 500 parent company. Their subsidiaries are warm leads, not cold ones. A subsidiary of an existing customer converts at 3-4x the rate of a true cold prospect.
DataMerge's corporate hierarchy data lets you look up any domain and see its parent company, sibling entities, and subsidiaries across countries. Set countryCode=DE and get the German subsidiary. Set globalUltimate=true and see who really owns them.
Example: You close a deal with Salesforce in the US. DataMerge shows you Salesforce has entities in the UK, Germany, France, Japan, and Australia. Your EMEA team now has five warm introductions instead of five cold calls.
Stop Deduplicating Your CRM by Hand
"Google", "Google LLC", "Google Inc.", "Alphabet", "GOOGLE" are not five companies. But in your CRM, they might be five separate accounts with five separate owners, duplicated contacts, and conflicting data.
DataMerge normalizes every domain to a consistent display name and legal name. When you enrich google.com, you always get Display: "Google", Legal: "Google LLC", Parent: "Alphabet Inc." Every time. Your deduplication logic becomes trivial: match on legal name and parent ID.
API + MCP for Sales Tools
DataMerge integrates into your existing sales stack. Use the REST API to enrich records in HubSpot, Salesforce, or any CRM with a webhook or automation layer. Use the MCP server to let AI assistants in Cursor, Claude, or custom agents look up companies on the fly.
Works with Clay, Make, Zapier, n8n, or direct API calls. One credit per company lookup. One credit per validated email. Four credits for a mobile number.
POST /v1/company/enrich
{ "domain": "stripe.com" }
Response:
{
"displayName": "Stripe",
"legalName": "Stripe, Inc.",
"industry": "Financial Technology",
"employeeCount": "1000-5000",
...
} Frequently Asked Questions
How does DataMerge help with B2B outreach?
DataMerge returns both a display name and a legal name for every company domain. Your outreach emails can use the brand name that feels human, while contracts and invoices use the correct registered entity. Hierarchy data also surfaces subsidiaries of existing customers, turning cold outreach into warm introductions.
Can I use DataMerge to find subsidiaries of companies I have already closed?
Yes. Query any closed customer domain and DataMerge returns the subsidiaries in the same corporate group. These are warm leads: they share procurement relationships with the parent, and you already have a reference. Filter by country to focus on specific regions your team covers.
Does DataMerge integrate with Salesforce, HubSpot, or Clay?
DataMerge provides a standard REST API that works with any integration layer. Common setups use Zapier, Make, or n8n to connect DataMerge to Salesforce or HubSpot webhooks. Clay supports direct API connections. No native CRM plugin is required, but if you use webhooks or automation tools, the API connects to all major CRMs.
What is the difference between the display name and legal name for sales?
The display name is the brand name people recognize, like "Stripe" or "Notion." Use it in subject lines, email bodies, and anything customer-facing. The legal name is the registered entity name, like "Stripe, Inc." or "Notion Labs, Inc." Use it in contracts, proposals, and invoices. DataMerge returns both as separate fields from a single domain lookup.
How many credits does a typical CRM enrichment workflow use?
One credit per company lookup. If you are enriching 1,000 CRM records, that is 1,000 credits for company data. Contact enrichment (verified email) costs 1 credit per email; mobile numbers cost 4 credits each. Records that return no result are not charged. See the pricing page for plan details.
Related Guides
How to Find a Company's Legal Name from Its Website
Methods for resolving legal entity name from a domain.
Why Corporate Hierarchy Data Matters for Sales
Use hierarchy data to find warm leads and cross-sell.
B2B Data Enrichment: A Practical Guide
What data enrichment is, why it matters, and how waterfalls work.
