Display Name. Legal Name. One API.
Sales uses the display name. Legal needs the registered entity. DataMerge returns both from a single domain lookup.
Get 20 Free CreditsThe Problem: One Name Field, Two Different Needs
Most data providers give you a single "company name" field. Sometimes it contains "Amazon.com, Inc." (the legal name). Sometimes it contains "Amazon" (the brand). You never know which format you'll get, and both create problems when used in the wrong context.
"Hi Amazon.com, Inc. team" in a cold email sounds robotic. "Amazon" on a legal contract is imprecise and may not match the counterparty's registered name. Your sales team and your legal team need different names for the same company.
The Solution: Two Fields, Always
DataMerge returns two separate name fields for every company enrichment:
- ✓Display Name - The brand name people recognize. Use this in emails, outreach, and customer-facing communications.
- ✓Legal Name - The registered entity name from trade registers. Use this in contracts, invoices, credit checks, and compliance workflows.
Our AI agents do a live domain check to determine both names. This is not a static database lookup. If a company registered its domain this morning, we can resolve it today.
Real Examples
Why Live Checking Matters
Static company databases go stale. New companies form constantly. Trade register entries change. Companies rebrand, merge, or restructure their legal entities. A database snapshot from last quarter misses all of this.
DataMerge's AI agents check domains live. This matters for three scenarios in particular:
- ✓Startup prospecting: New companies form daily. If you're selling to early-stage startups, your data needs to keep up. DataMerge can resolve a domain that went live this morning.
- ✓Fraud detection: Fraudulent companies set up new domains and websites constantly. A live check reveals the actual legal entity (or lack thereof) behind any domain, catching fake companies that wouldn't appear in a static database.
- ✓KYB for new customers: When a new customer signs up, you need their legal entity immediately. Waiting for a database refresh isn't an option.
How to Use It
One API call. Send a domain, get back both names plus full company data.
POST /v1/company/enrich
{ "domain": "stripe.com" }
Response:
{
"displayName": "Stripe",
"legalName": "Stripe, Inc.",
"country": "US",
"industry": "Financial Technology",
...
} Or use the MCP server with any AI tool. Example prompt:
"What is the legal name of the company at notion.so?" Frequently Asked Questions
Why does it matter whether a company name is a display name or legal name?
Display names and legal names serve different functions. The display name ("Stripe") is used in customer-facing communications: emails, proposals, and outreach. The legal name ("Stripe, Inc.") is required in contracts, invoices, and compliance documentation. Using the wrong name in a legal context can invalidate documents or create accounting mismatches that delay payment.
How does DataMerge determine the legal name of a company?
DataMerge's AI agents perform a live check of the company's domain and cross-reference against corporate registries to identify the registered legal entity name. This is not a static database lookup. The live check means DataMerge can resolve companies that registered recently and catches name changes that have not yet propagated to third-party databases.
What countries does legal name resolution cover?
Legal name resolution via live domain check works for any company with a public web presence, regardless of country. For registry-based verification (pulling from Companies House, Handelsregister, SEC EDGAR, etc.), coverage is strongest in the US, UK, EU, Canada, and Australia. DataMerge's 20+ provider waterfall extends coverage to most countries with formal company registration systems.
What if the legal name and the brand name are completely different?
This is common. "Slack" is a brand; "Slack Technologies, LLC" is the legal entity. "Google" is a brand; "Google LLC" is the legal entity. "Notion" is a brand; "Notion Labs, Inc." is the legal entity. DataMerge handles these separately and returns both fields in every enrichment response, regardless of how different they are.
How do I get the legal name of a company in my CRM?
Enrich each CRM account's domain through the DataMerge API. The legalName field in the response populates the correct registered entity name. You can automate this with a CRM webhook or automation tool (Zapier, Make, n8n) that triggers on new account creation or on a scheduled batch enrichment run for existing records.
