Use DataMerge in Clay for Inline Enrichment
Enrich companies by domain, find contacts, and get legal names and hierarchy data directly in your Clay table. Set up in minutes using Clay's HTTP API enrichment column.
Obtener 20 créditos gratisWhat You Can Do with DataMerge in Clay
- Enrich companies by domain to get legal name, display name, industry, employee count, revenue, address, and more
- Find contacts at any enriched company with validated email addresses and mobile numbers
- Get hierarchy data including parent company, ultimate parent, and subsidiary relationships
- All results appear inline in your Clay table as structured columns
Step-by-Step Setup
- In your Clay table, click Add Enrichment and select HTTP API
- Set the method to
POST - Set the URL:
https://api.datamerge.ai/v1/company/enrich - Add the Authorization header:
Bearer YOUR_API_KEY - Set the request body and map your domain column:
{"domain": "{{domain_column}}"} - Run the enrichment. Results appear as new columns in your table.
What Data Comes Back
Each company enrichment returns a full set of fields that Clay maps to individual columns:
- Legal name and display name
- Domain, industry, sub-industry
- Employee count, revenue range
- Full address, city, state, country
- Phone number, LinkedIn URL
- Parent company, ultimate parent, hierarchy depth
For contact search, you get validated email addresses, mobile numbers, job title, seniority, and department.
Why Clay Teams Use DataMerge
Clay users building outreach workflows need two things: the display name for personalized messaging ("Hey, saw what the team at Stripe is doing...") and the legal name for compliance and contract accuracy. DataMerge returns both from a single lookup.
DataMerge also provides enrichment waterfalls at a lower cost than Clay's built-in enrichment credits. Use Clay's table interface and workflow builder with DataMerge's data for better coverage at a better price.
Pro Tip: Use Sculptor for AI-Assisted Setup
Clay's Sculptor feature can auto-configure HTTP API enrichments from a natural language description. Instead of manually setting up the request, tell Sculptor something like "Enrich this company domain using the DataMerge API" and it will configure the endpoint, headers, and body mapping for you.
Sending Enriched Data to Other Tools
Once your Clay table has enriched data, you can push it anywhere using Clay's webhook or HTTP action columns. Common destinations include:
- HubSpot, Salesforce, or Pipedrive via their APIs
- Outreach sequences via sales engagement tools
- Slack notifications for high-value leads
- Google Sheets or databases for reporting
DataMerge handles the enrichment. Clay handles the routing.
Frequently Asked Questions
How do I add DataMerge to Clay?
Add an HTTP API enrichment column in your Clay table. Set the method to POST, the URL to https://api.datamerge.ai/v1/company/enrich, add your Bearer token in the Authorization header, and map your domain column in the request body. Results appear inline in your table.
What endpoint should I use?
For company enrichment, use https://api.datamerge.ai/v1/company/enrich with a domain in the request body. For contact search, use https://api.datamerge.ai/v1/contact/search. Check the API documentation for all available endpoints.
Do I need a webhook?
No. Clay's HTTP API enrichment returns results inline in your table. The enrichment happens synchronously, so there is no need for webhooks or polling.
Can I get legal names in Clay?
Yes. DataMerge returns both the legal name (registered entity name) and the display name (brand/trading name) for every company enrichment. Both fields appear as columns in your Clay table.
How much does it cost per lookup?
DataMerge charges per enrichment credit. Pricing varies by endpoint and plan. Start with 20 free credits at app.datamerge.ai and check the pricing page for details.
